Victor Cruz

— COMPANY

SHO Companies

— POSITION

Graphic Designer

— SKILL SET

Product Design

Packaging Design

Brand Marketing

— DATE

November 2020 – January 2022

- Adapted to Community and Industry Standards to illustrate new Progressive Packaging to expand current and future products

- Manufactured new assets in Joint Partnership with Broken Lizard Industries to assemble new line of products to be Featured on Film and local retailers

- Managed multiple third-party print shops while using previous Print Experience to secure print materials for inventory or marketing purposes

— POSITION

Freelance Graphic Designer

— SKILL SET

Art Direction

Graphic Design

Brand Marketing

— DATE

December 2018 - Present

- Targeted Audience Retention with Stylized Graphic Overlays, specifically Customized for Brand Recognition

- Utilizing multiple Software Experiences to Create Unique Channel Emoticons for various Streaming Platforms including Twitch.TV and Youtube

- Self-started Fiverr Store to Generate and Track client orders and fulfilment of invoices

— POSITION

Broadcaster &

Content Creator

— SKILL SET

Content Producer Media Managing

Marketing Analytics

Community Engagement

— DATE

June 2018 – Present

- Produced, Scheduled, and Broadcasted video content to Streaming Platform on a daily basis while utilizing Art Skills to create graphics to maintain Brand Recognition

- Collaborated with multiple Broadcasters, Analyzed Audience Retention Data, and monitored Viewer Trends to target Growing Community with Social Media Strategies

-Highlighted Current Events in Fandom Culture to Promote, Inform, and Engage with Live Viewers

— EDUCATION

WESTWOOD COLLEGE ANNANDALE CAMPUS

— DEGREE

School of Design

3.00 GPA

— DATE

March 2008 – September 2011

Studied various drawing applications and programs for 2D and 3D Character Development. Course work focused on Graphic Design, Digital Image Editing, Intro in Animating and Filming, Fundamentals of 3D and, 3D Simulation

— SKILLS

Adobe Creative Suite (Photoshop, Illustrator, Premier Pro, After Effects) – Autodesk Sketchbook Pro – Open Broadcast Software, Fiery Printing Technologies

— CLIENTS

ROCKGOD CLOTHING = Street Wear Brand

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